Wednesday, 1 April 2009

Target audience & BBFC


Our target audience age would be 15+ but would probably be more appealing to a more mature audience. The music is classical and this provides anchorage to this theory. The storyline is also more mature with themes of love and war. This film would appeal more to women as it is a war romance. The main protagonist is a woman in her early twenties. This would help to attract a younger audience that might not have at first been attracted to the film as it is a war romance.

After researching ratings on the BBFC's website we have rated our film as a 15. This is because of events that happen after what we have filmed. As the audience discovers the husband isn't dead and is being held captive. This means there are scenes of violence and racial abuse. The main protagonist also starts a new relationship so therefore there would be scenes of a sexual nature. Due to the war flash backs there will be use of some strong language.

Although our two protagonists are Caucasian I don't think this will damage our overall appeal. In Atonement the two main protagonists were also Caucasian and the film took £1.5 million in it's first weekend. Other ethnicity's will be seen in our film when there are scenes of the war. Although when the scenes are in England, relating to the woman there won't be as multi-ethical societies weren't common in the 1940's.

Our gender appeal at first look is the female. Again this is related to the stereotypical view towards romantic films. Although there are some factors that could attract a male audience. The main protagonist is a woman in her early twenties so it could relate to the male gaze theory. Another factor is that we have incorporated the theme of war which is a stereotypical male theme.

In our film we've tried to leave the borders of class differences blurred. We did this so the film can appeal across all classes. Mise-en-scene along with costume seems to suggest that the characters within the first two minutes are of upper middle class, though this isn't exactly that clear. Research shows that most period/wartime drama's appeal to the upper class but the incorporation of the actual war scenes would hopefully attract other classes as well.

We have tried to keep regional accents out of the first two minutes of the film. We've done this so the audience can keep an open non judgemental view on it. There is not much dialect in the first two minutes but the voice over reading the letter lacks a specific accent and if anything relates to a southern accent. This has been done because the southern accent is easier on the ear and is more recognisable to a wider audience. We originally had the location of the film in West Yorkshire but we changed this realising that it is not recognisable enough. So we changed the location to London as for example an American audience would be able to relate to this location more.

The audience interested in this film would probably be attracted to other war time films such as Atonement and the War Bride. They may also be interested in costume dramas such as the Duchess and Pride and Prejudice. Some may also be attracted to present day romantic films such as the new release He's just not that into you

In our film there is nothing specific that could attract the pink pound market but the theme of romance is an obvious pull.

The average person who may be interested in Lost in Love & War is someone with an interest in culture and history, or just enjoys the topic of romance.

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